> For the complete documentation index, see [llms.txt](https://docs.privateadserver.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.privateadserver.com/general/targeting.md).

# Targeting

### **Overview**

Targeting allows to specify allow or deny rules for both supply and demand object, it can be specified on each object (Channel, Tag) separately or with a global list attached to one of those objects.

### **Targeting Options**

1. **Country Targeting**: Ad delivery based on country.
2. **Country Targeting Inclusion**: Country inclusion/exclusion criteria.
3. **OS Targeting**: Targets ads based on operating system.
4. **OS Targeting Inclusion**: Inclusion/exclusion of specific operating systems.
5. **Domain Targeting**: Targets specific website domains.
6. **Domain Targeting Inclusion**: Domain inclusion/exclusion.
7. **Traffic Type Targeting**: Ad targeting based on web traffic type.