Dashboard
Overview
The dashboard in our ad server provides a comprehensive and dynamic overview of key metrics, offering insights into the system's performance. It is designed to give users a quick, yet detailed, snapshot of various aspects of ad serving, including real-time data and comparative analysis.
Key Metrics Overview
The dashboard displays the following metrics, including comparisons to the previous day's performance:
Requests:
Displays the total number of ad requests received.
Comparative Analysis: Shows how current requests tally against yesterday’s numbers.
Inventory:
Represents the total available ad inventory.
Comparative Analysis: Compares today's inventory availability with that of the previous day.
Impressions:
The total number of times ads were successfully displayed.
Comparative Analysis: A daily comparison to gauge the impression rate against the previous day.
eCPM (Effective Cost Per Mille):
Shows the estimated earnings per thousand impressions.
Comparative Analysis: Compares today's eCPM with yesterday's to track performance efficiency.
Revenue:
Total earnings generated.
Comparative Analysis: A day-to-day comparison to understand revenue trends.
Fill Rate:
The percentage of ad requests that were successfully filled with an ad.
Comparative Analysis: Fill rate comparison with the previous day to measure inventory utilization.
Hourly View with Comparative Analysis
The dashboard provides an hourly breakdown of the following metrics, alongside a comparison with the corresponding hours of the previous day:
Impressions
Inventory
Revenue
eCPM
Requests
This hourly analysis helps in identifying trends and peak performance hours, allowing for more informed decision-making and strategy adjustments.
Revenue/Profit Tracking
The dashboard includes a 7-day view of revenue/profit, offering a daily analysis that helps in understanding short-term revenue trends and patterns.
Top 10 Tables
Featuring a ‘Top 10’ ranking, the dashboard highlights the top performers in the following categories:
Advertisers
Tags
Publishers
Channels
This ranking is essential for identifying the highest-performing entities in each category, enabling users to spot trends, successful partnerships, and areas of high engagement.
Utilization
The dashboard is an invaluable tool for advertisers, publishers, and ad operations teams, providing:
Quick access to vital metrics.
Comparative insights for performance evaluation.
Hourly data breakdown for in-depth analysis.
Identification of top-performing entities for strategic planning.
Best Practices
Regular Monitoring: Regularly check the dashboard for up-to-date insights and to stay informed about system performance.
Comparative Analysis: Utilize the comparative data to understand trends and make data-driven decisions.
Strategic Adjustments: Use insights from the dashboard to optimize campaigns, adjust strategies, and improve overall ad performance.
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