# Dashboard

### **Overview**

The dashboard in our ad server provides a comprehensive and dynamic overview of key metrics, offering insights into the system's performance. It is designed to give users a quick, yet detailed, snapshot of various aspects of ad serving, including real-time data and comparative analysis.

### **Key Metrics Overview**

The dashboard displays the following metrics, including comparisons to the previous day's performance:

1. **Requests**:
   * Displays the total number of ad requests received.
   * Comparative Analysis: Shows how current requests tally against yesterday’s numbers.
2. **Inventory**:
   * Represents the total available ad inventory.
   * Comparative Analysis: Compares today's inventory availability with that of the previous day.
3. **Impressions**:
   * The total number of times ads were successfully displayed.
   * Comparative Analysis: A daily comparison to gauge the impression rate against the previous day.
4. **eCPM (Effective Cost Per Mille)**:
   * Shows the estimated earnings per thousand impressions.
   * Comparative Analysis: Compares today's eCPM with yesterday's to track performance efficiency.
5. **Revenue**:
   * Total earnings generated.
   * Comparative Analysis: A day-to-day comparison to understand revenue trends.
6. **Fill Rate**:
   * The percentage of ad requests that were successfully filled with an ad.
   * Comparative Analysis: Fill rate comparison with the previous day to measure inventory utilization.

### **Hourly View with Comparative Analysis**

The dashboard provides an hourly breakdown of the following metrics, alongside a comparison with the corresponding hours of the previous day:

* Impressions
* Inventory
* Revenue
* eCPM
* Requests

This hourly analysis helps in identifying trends and peak performance hours, allowing for more informed decision-making and strategy adjustments.

### **Revenue/Profit Tracking**

The dashboard includes a 7-day view of revenue/profit, offering a daily analysis that helps in understanding short-term revenue trends and patterns.

### **Top 10 Tables**

Featuring a ‘Top 10’ ranking, the dashboard highlights the top performers in the following categories:

* Advertisers
* Tags
* Publishers
* Channels

This ranking is essential for identifying the highest-performing entities in each category, enabling users to spot trends, successful partnerships, and areas of high engagement.

### **Utilization**

The dashboard is an invaluable tool for advertisers, publishers, and ad operations teams, providing:

* Quick access to vital metrics.
* Comparative insights for performance evaluation.
* Hourly data breakdown for in-depth analysis.
* Identification of top-performing entities for strategic planning.

#### **Best Practices**

* **Regular Monitoring**: Regularly check the dashboard for up-to-date insights and to stay informed about system performance.
* **Comparative Analysis**: Utilize the comparative data to understand trends and make data-driven decisions.
* **Strategic Adjustments**: Use insights from the dashboard to optimize campaigns, adjust strategies, and improve overall ad performance.


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