Advertisers
Overview
The "Advertisers" section in our ad server is designed to manage and store vital information about advertisers who participate in the advertising ecosystem. This section includes various fields to comprehensively capture the details of each advertiser.
General Settings
Name: The full name of the advertiser. This is the primary identifier for the advertiser within the system.
Revenue Model: Specifies the type of revenue model the advertiser is engaged with. It can be either a 'Fixed Price' model where the payment terms are set in advance or a 'Revenue Share' model where the payment depends on the performance of the ads.
Revenue Split: This field details the percentage or terms of revenue sharing between the advertiser and the platform, applicable in the case of a Revenue Share model.
TPP (Third Party Pixels): See Third Party Pixels (TPP) section for more info
Utilization
This section is primarily used by the ad server administrators and sales teams to manage advertiser accounts, track their activity, and customize their ad serving experience based on the provided information. The details captured in this section are crucial for effective ad campaign management and billing processes.
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