Supply Chain

Overview

The SupplyChain object is composed primarily of a set of nodes where each node represents a specific entity that participates in the selling of a bid request. The entire chain of nodes from beginning to end would represent all sellers who were paid for an individual bid request.

Supply Chain Specific Settings

1. Pass Supply Chain: Supply chain information in RTB.

2. No Publisher Chain: Use of a publisher's chain.

3. Supply Chain ID: Identifier for the Supply Chain.

4. Supply Chain Domain: Associated domain.

5. Supply Chain Modes:

   • Full: Pass the entire SChain object

   • Empty: Pass an empty SChain object

   • Keep First Node: only pass the first node of the SChain

   • Single Node: Only pass the tag defined node