Ad Server
  • Welcome
    • Overview
    • Release Notes
  • Demand
    • Advertisers
    • Tags
      • RTB / Prebid Server
      • Supply Chain
      • Bulk Upload
    • Bid Adapters
  • Supply
    • Publishers
    • Channels
      • Macros
  • General
    • Third Party Pixels (TPP)
    • Targeting
  • Analytics
    • Dashboard
    • Custom Reports
  • API Refrence
    • Authentication
    • Tags
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  • Overview
  • Supply Chain Specific Settings
  1. Demand
  2. Tags

Supply Chain

Overview

The SupplyChain object is composed primarily of a set of nodes where each node represents a specific entity that participates in the selling of a bid request. The entire chain of nodes from beginning to end would represent all sellers who were paid for an individual bid request.

Supply Chain Specific Settings

  1. Supply Chain: Supply chain information in RTB.

  2. No Publisher Chain: Use of a publisher's chain.

  3. Supply Chain ID: Identifier for the Supply Chain.

  4. Supply Chain Domain: Associated domain.

  5. Supply Chain Modes:

    • Full: Pass the entire SChain object

    • Empty: Pass an empty SChain object

    • Keep First Node: only pass the first node of the SChain

    • Single Node: Only pass the tag defined node

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Last updated 1 year ago