# Custom Reports

### **Overview**

Custom reports in our ad server allow users to generate detailed reports based on specific criteria. These reports can cover a wide range of dimensions and metrics, providing comprehensive insights into ad performance. Users can select a date range, apply filters, and schedule reports for regular delivery.

### **Creating a Custom Report**

1. **Date Range**:
   * Choose the specific period for the report, ranging from particular dates to broader time frames like weeks or months.
2. **Dimensions**:
   * Select from the following dimensions to structure your report:
     * Tag Name
     * Tag ID
     * Channel Name
     * Channel ID
     * Publisher Name
     * Publisher ID
     * Advertiser Name
     * Advertiser ID
     * Domain
     * Bundle
     * App Name
     * Size
     * Hour
     * Date
     * Month
     * CPM
     * Net CPM
     * Browser
     * Device
     * Country
     * OS
     * Floor CPM
     * Supply CPM
     * Demand CPM
     * Error Reason
3. **Filters**:
   * Apply filters to refine the data in your report. Filters can be based on Equals, Contains, Not Equals, and for numeric dimensions, include operators like <, >, >=, <=.
4. **Metrics**:
   * Incorporate any of the following metrics in your report:
     * Impressions
     * Requests
     * Opportunities
     * Inventory
     * Cost
     * Demand Cost
     * Supply Cost
     * Revenue
     * Profit
     * eCPM
     * Supply eCPM
     * Demand eCPM
     * Start
     * First Quartile (25%)
     * Midpoint (50%)
     * Third Quartile (75%)
     * Complete (100%)
     * Error
     * sRPM
     * Net CPM
     * RPM
     * Fill Rate
     * Demand Fill Rate
     * Bid
     * Bid Rate
     * Bid eCPM
     * Win
     * Win Rate
     * Win eCPM
     * Bid Request
5. **Saving and Scheduling Reports**:
   * **Save Report**: Give your report a name for future reference.
   * **Scheduling**:
     * Set a specific hour for automatic report generation.
     * Define recipients by inputting their email addresses.
     * Choose the dynamic time range for the report (e.g., today, yesterday, last 7 days, month to date).

**Utilization**

Custom reports are essential for:

* Detailed analysis of specific aspects of ad performance.
* Tracking tailored metrics and dimensions based on unique objectives.
* Consistent monitoring through automated report generation.

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