Custom Reports

Overview

Custom reports in our ad server allow users to generate detailed reports based on specific criteria. These reports can cover a wide range of dimensions and metrics, providing comprehensive insights into ad performance. Users can select a date range, apply filters, and schedule reports for regular delivery.

Creating a Custom Report

Date Range:
- Choose the specific period for the report, ranging from particular dates to broader time frames like weeks or months.
Dimensions:
- Select from the following dimensions to structure your report:
  - Tag Name
  - Tag ID
  - Channel Name
  - Channel ID
  - Publisher Name
  - Publisher ID
  - Advertiser Name
  - Advertiser ID
  - Domain
  - Bundle
  - App Name
  - Size
  - Hour
  - Date
  - Month
  - CPM
  - Net CPM
  - Browser
  - Device
  - Country
  - OS
  - Floor CPM
  - Supply CPM
  - Demand CPM
  - Error Reason
Filters:
- Apply filters to refine the data in your report. Filters can be based on Equals, Contains, Not Equals, and for numeric dimensions, include operators like <, >, >=, <=.
Metrics:
- Incorporate any of the following metrics in your report:
  - Impressions
  - Requests
  - Opportunities
  - Inventory
  - Cost
  - Demand Cost
  - Supply Cost
  - Revenue
  - Profit
  - eCPM
  - Supply eCPM
  - Demand eCPM
  - Start
  - First Quartile (25%)
  - Midpoint (50%)
  - Third Quartile (75%)
  - Complete (100%)
  - Error
  - sRPM
  - Net CPM
  - RPM
  - Fill Rate
  - Demand Fill Rate
  - Bid
  - Bid Rate
  - Bid eCPM
  - Win
  - Win Rate
  - Win eCPM
  - Bid Request
Saving and Scheduling Reports:
- Save Report: Give your report a name for future reference.
- Scheduling:
  - Set a specific hour for automatic report generation.
  - Define recipients by inputting their email addresses.
  - Choose the dynamic time range for the report (e.g., today, yesterday, last 7 days, month to date).