RTB / Prebid Server
Overview
Real-Time Bidding (RTB) is a digital advertising buying process that allows advertisers to bid on ad inventory in real-time. An RTB tag can use either 2.4,2.5 or 2.6 version of the oRTB protocol.
RTB Specific Settings
Auction Type: Method of auction in RTB campaigns.
Version: OpenRTB protocol version.
Interstitial: Indicator for interstitial ad format.
Max Duration: Upper limit for ad duration.
Min Duration: Minimum ad duration.
Max Bitrate: Bitrate cap for ads.
Linear: Indicates linear ad playback.
Protocols: Supported ad serving protocols.
Type: Type of ad in the RTB context.
Playback Method: Ad playback method.
Placement: Describes ad display location.
Margin: Margin settings for RTB bidding.
Max Time: Maximum bidder response time.
Placement (PLCMT): Requirements or preferences for ad placement.
Override Incoming CPM: Overrides the incoming CPM of an RTB request, can be either a fixed price or a % increase
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