Third Party Pixels (TPP)

Overview

Third party pixels allows to add custom impression trackers that will be fired together with the impression pixel of the ad itself, and will only be fired in the event of an actual impression served. Third party pixels can be created on each of the following objects

• Channel

• Publisher

• Tag

• Advertiser

• Account Level (global)

Third Party Pixels Options

• Label: Name for the third-party pixel.

• URL: Web address of the pixel.

• Percentage: Usage rate of the pixel.

• Active: Status of the pixel's use.