Network Reports
Available Dimensions
Dimension
Description
date
Date (YYYY-MM-DD)
month
Month number
publisher
Publisher ID
tag
Tag ID
channel
Channel ID
advertiser
Advertiser ID
domain
Domain
app_bundle_id
App Bundle ID
app_name
App Name
size
Ad Size
hour
Hour (0-23)
device
Device Type
country
Country Code
os
Operating System
app_store_url
App Store URL
ifa
Device IFA
buyer_id
Buyer/Seat ID
Available Metrics
Metric
Description
impression
Total impressions
billed_impression
Billed impressions
inventory
Total inventory/requests
request
Bid requests
bid
Total bids
bid_request
Bid requests sent
win
Auction wins
lose
Auction losses
revenue
Gross revenue
net_revenue
Revenue minus demand cost
billed_revenue
Billed revenue
profit
Revenue minus all costs
billed_profit
Billed profit
profit_margin
Profit margin %
cost
Total cost (supply + demand)
supply_cost
Supply/publisher cost
demand_cost
Demand/DSP cost
ecpm
Effective CPM
bid_ecpm
Bid eCPM
win_ecpm
Win eCPM
net_ecpm
Net eCPM (after costs)
supply_ecpm
Supply eCPM
demand_ecpm
Demand eCPM
min_to_win_ecpm
Minimum CPM to win
rpm
Revenue per mille (inventory)
srpm
Revenue per million requests
fillrate
Fill rate % (imp/inventory)
demand_fillrate
Demand fill rate %
win_rate
Win rate % (win/bid)
bid_rate
Bid rate % (bid/bid_request)
viewability_average
Viewability %
start
Video starts
first_quartile
Video 25% complete
mid_point
Video 50% complete
third_quartile
Video 75% complete
complete
Video 100% complete
sivt_percentage
SIVT % (Pixalate)
givt_percentage
GIVT % (Pixalate)
Filter Operators
Operator
Description
=
Equals
!=
Not equals
>
Greater than
<
Less than
>=
Greater or equal
<=
Less or equal
LIKE
Contains (adds % wildcards)
IN
In list (use values array)
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