Network Reports

Available Dimensions

Dimension

Description

date

Date (YYYY-MM-DD)

month

Month number

publisher

Publisher ID

tag

Tag ID

channel

Channel ID

advertiser

Advertiser ID

domain

Domain

app_bundle_id

App Bundle ID

app_name

App Name

size

Ad Size

hour

Hour (0-23)

device

Device Type

country

Country Code

os

Operating System

app_store_url

App Store URL

ifa

Device IFA

buyer_id

Buyer/Seat ID

Available Metrics

Metric

Description

impression

Total impressions

billed_impression

Billed impressions

inventory

Total inventory/requests

request

Bid requests

bid

Total bids

bid_request

Bid requests sent

win

Auction wins

lose

Auction losses

revenue

Gross revenue

net_revenue

Revenue minus demand cost

billed_revenue

Billed revenue

profit

Revenue minus all costs

billed_profit

Billed profit

profit_margin

Profit margin %

cost

Total cost (supply + demand)

supply_cost

Supply/publisher cost

demand_cost

Demand/DSP cost

ecpm

Effective CPM

bid_ecpm

Bid eCPM

win_ecpm

Win eCPM

net_ecpm

Net eCPM (after costs)

supply_ecpm

Supply eCPM

demand_ecpm

Demand eCPM

min_to_win_ecpm

Minimum CPM to win

rpm

Revenue per mille (inventory)

srpm

Revenue per million requests

fillrate

Fill rate % (imp/inventory)

demand_fillrate

Demand fill rate %

win_rate

Win rate % (win/bid)

bid_rate

Bid rate % (bid/bid_request)

viewability_average

Viewability %

start

Video starts

first_quartile

Video 25% complete

mid_point

Video 50% complete

third_quartile

Video 75% complete

complete

Video 100% complete

sivt_percentage

SIVT % (Pixalate)

givt_percentage

GIVT % (Pixalate)

Filter Operators

Operator

Description

=

Equals

!=

Not equals

>

Greater than

<

Less than

>=

Greater or equal

<=

Less or equal

LIKE

Contains (adds % wildcards)

IN

In list (use values array)

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